Use Meta to create demand
Meta suits visual offers, identifiable audiences and retargeting. Search captures declared intent; Meta earns attention earlier.
Let the offer qualify
State service, location, conditions and next step. Hiding essentials may increase form volume while reducing useful conversations.
Make creative communicate
Images and video should demonstrate product, result, process or reason to act. Test propositions and proof, not superficial colour changes.
Choose forms or landing pages deliberately
Native forms reduce friction. Landing pages provide explanation, brand context and deeper qualification. Judge by quality.
Qualify and follow up
Ask only questions that support fit or response. Connect submissions to CRM or notifications so leads are handled promptly.
Measure beyond CPL
Track contact rate, fit, appointments and sales where practical. The documented BHB Windows result is evidence for that campaign, not a universal promise.
Diagnose weak quality
Broad offers, vague creative, missing context, slow response and broken tracking can create attractive dashboards with poor sales value.
COMMON QUESTIONS
Instant form or landing page?
Forms reduce friction; pages give context. Compare qualified outcomes.
How many questions?
Only those needed to establish fit and support follow-up.
How fast should follow-up be?
As promptly as the team can respond well; agree ownership before launch.
Can you guarantee a case-study CPL?
No. Markets, offers, audiences and creative differ.